6 Email Marketing Tools to Energize Your Campaign

1. Litmus.

Have you ever considered how your emails may look like in various email clients? Outlook, G mail, and Yahoo display email in distinct ways. However, Litmus goes a little further giving you the opportunity to explore how your emails are presented in 70 + apps and devices. In addition, Litmus comes with a Builder and a Checklist. The Builder allows you to use the code editor to build, analyze and troubleshoot your emails. To ensure your emails perform everywhere, use the checklist. The checklist helps identify significant elements that may alter your email performance.

2. Raven URL Builder.

To website owners and online marketers, identifying where your traffic is coming from is key. This is where Raven URL Builder comes in. Use Raven URL Builder to determine where your traffic is originating from and include links to an email. This tool is again very handy for A/B testing and generating automated marketing reports.

3. TinyPNG.

As an online marketer or website owner you love adding PNG images and animated PNG to your emails or content, right? Yes, everybody does that, however, we constantly get frustrated with load times. Your email recipients or views need not experience this. TinyPNG can produce the best compression on your images making them load faster and interesting to use.

4. Beaker.

Writing plain text emails from scratch can be laborious and the easy way to go around this is to write emails in HTML. Unfortunately, people avoid reading emails in HTML form.

Beaker, developed by MailChimp labs gives you the opportunity to convert your HTML emails and deliver them as ordinary text.

5. Pixabay.

Pixabay is the place to go for those eye-catching images, videos, graphics, and illustrations that your viewers will love most. Besides, you need not worry about any copyright issues since all the images and videos are free to use anywhere and even for commercial purposes.

6. GlockApps. Email Spam Test.

Email marketing demands careful planning and strategic thinking. You do not want to risk your emails not being read because they were delivered to the Spam folder or blocked by an ISP. This can threaten your entire advertising campaign. GlockApps has outstanding products that can help you maximize inbox deliverability. GlockApps lets you scan your emails against major Spam filters and lets you know where issues may emerge. It likewise provides actionable approaches to increasing your ROI, open rates and deliverability. GlockApps help you cruise through Spam folders, try reputation before sending emails, send a recurring test, expose and correct delivery issues.

There you have it. The above email marketing tools will go a long way in improving and maximizing your email campaigns and workflow.

Source by Derick Omondi Okech


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