Reverse Engineering Your Way To Success
Tony Robbins is fond of saying that “Success leaves clues,” and he’s right. Let’s look at how to use this to your advantage so that you can reverse engineer your way to success.
Say your goal is to make $10,000 a month with your online business, since that’s a very popular goal among Internet marketers.
How do you want to make that income? Perhaps you want to create and sell products in a particular niche, or list build, or do CPA, or build a membership site. Your first step is to decide what it is that you want to do and what niche you want to do it in.
I suggest running some numbers as well. For example, if you’re creating products then you need to sell 100+ $97 products a month to reach $10,000 a month. Or sell twice that many if you’re using affiliates and paying 50% commissions.
If you’ve got your niche selected but you don’t know what to do next, then your first step is to find every big marketer in that niche and get on their lists. See what they’re doing, what they’re saying, and especially what they’re selling. This should give you some terrific ideas in less than a week’s time. Write down all of your ideas, even the ones you think are silly or beyond your reach.
Now then, narrow your choices. Maybe you’ve decided to create a blog, build a list and sell affiliate products and your own membership site. Now you have a plan. You can get basic info from the Internet on starting your blog and list building to get you started.
Next, you’re going to analyze what your competitors are doing that’s working in terms of blogging, list building, selling affiliate products and running a membership site in your niche. This is information you won’t get out of any course. It’s been said that if you want to know the real secrets of what the best marketers do, then you should watch what they do rather than listen to what they say. That’s why you joined your competitors’ lists, to see how they’re doing what they’re doing.
Questions to research:
How are they getting traffic?
Where do they get their links?
Who are their affiliates?
What is their content strategy?
What is their unique selling point?
How do they structure their websites?
Who is their audience?
What is their website or product missing?
And so forth.
There are multiple tools online to help you do this which you can research on Google. This isn’t a tutorial I’m offering you here so much as a mindset:
Success is simple, because no matter what you want to accomplish, in most cases someone has already done it or something very close to it. You don’t need to reinvent anything, you just need to find out what they did and go do it yourself.
Mind you, I’m not suggesting you infringe upon any copyrights. Rather, I’m suggesting that there are no wheels that need reinventing. Furthermore, if someone else can do it, then you certainly can as well. You can outsource anything you cannot do and fill in the rest yourself.
And you don’t want to “copy” when it comes to content. Let’s say your entire strategy for earning $10,000 a month is to build a $97 membership site and keep it filled with 100+ members. Let’s also say that someone else in your niche is already doing that. Should you copy them? Not exactly. By all means use their methods for traffic and lead generation, since those are obviously working. But create your own brand, your own unique selling proposition and your own unique content. Furthermore, whatever it is they’re doing, you want to do it better in some way. This means delivering more results, or delivering those results in an easier way, or something that sets you apart and above the other membership site. This will make it easier to get and retain members.
Focus your efforts on taking care of your customers and you’ll find the money tends to take care of itself. As Zig Ziglar used to say, “When you help enough people get what they want, you’ll get what you want.”
Now then, don’t restrict your reverse engineering to your own niche. Many times you can gain valuable insights from other niches that translate nicely to yours. For example, you might be in the fashion niche and you see a financial membership that sends out a CD every month, or has a hotline, or somehow personalizes content for each member. Is this something you could do in your fashion membership? Perhaps you send out a CD of the latest styles and patterns. Or you have a fashion ‘hotline’ on your site that offers the latest fashion industry insider’s news. Or you have a feature that shows members how each new clothing line would look on their particular body build.
Mind you, I know nothing about fashion, in case you couldn’t guess. My fashion style is simple: If it’s comfortable and doesn’t make me look silly, I wear it. Perhaps there’s a need for a fashion website for people like me.
My whole point is this: Stop thinking you’ve got to start from scratch, or that every answer is hidden inside the latest marketing info product. The truth is you already have the capability to discover exactly what is working – because success leaves clues. All you have to do is play detective, follow the clues and get busy reverse engineering your own success story.
