Long story short – people buy based on the benefits, and then they justify their decision based on the features. That’s why you need both to sell. No one buys a lawn mower because it has a big engine – he buys it because he can cut his lawn in half the time and spend …
You may have noticed that Internet marketing goes through phases where everyone seems to be jumping on the same bandwagon. That wagon might be the latest, greatest social network. It might be paid newsletters or membership sites or video marketing or… You get the point. There are times when it seems everyone is coming out …
Carl was brand new to his niche. He had no authority, credibility or following. He knew no one. Yet within weeks he had sales, clients and JV partners. How did he do it? By being just a little bit sneaky, yet still 100% ethical and above board. Carl knew he needed an incentive to get …
You know webinars are a great way to sell products. Hop on a webinar, talk for 30 to 60 minutes and sell some products right there on the spot. Then rinse and repeat as many times as you like, buddying up with a different list owner each time. It’s simple, it’s fairly easy, and the …
If you market to Internet marketers, you might consider the following: 60-80% of your prospects are currently going through or have just gone through a major life change. Maybe they were downsized, fired or retired. Maybe something at their job changed and now they want out. Maybe they’re going through a divorce or mid-life crisis. …
Here’s an experiment for you to try. If you don’t already, get a year’s worth of issues of any one magazine. If possible, make it a business magazine such as Entrepreneur. Now go through each issue of the magazine and see which full page and half page ads repeat month after month, and which ads …
Quickly now – why do people buy from you? “Find a need and fill it, and you’ll be rich,” right? Probably not. People rush to buy what they want, they often delay to buy what they need. Think about it… Look at food – does anyone need spicy nacho corn chips? No. They need fruit, …
You’re about to Skype into a potential JV partner, or talk to a big affiliate on the phone, or meet your fellow marketers at a conference. Making this connection is important – it can mean the difference between years of working together to build your businesses, or not. So, what can you say or do …
There’s only one thing you need to sell as an online marketer, and it’s not your website or your blog posts or your products. It’s you. Why do more people buy products from another list owner or blogger than you? Because those people trust that person more than they trust you. This doesn’t mean you’re …
These are without a doubt the biggest mistakes new marketers tend to make when it comes to copywriting… Lie #1: Good copywriting uses lots of exclamation points and over-the-top jargon a 5 year old wouldn’t believe. “This Brand New Revolutionary Never Before Seen Blah Blah Will Explode Your (Bank Account! Abs!! Sex Life!!! Etc.)” Seriously, …
The more you discover about why people buy your products, the easier it is to influence them to buy more – or to persuade prospects to become new customers. Plus, the more of these reasons you can fulfill with your copy (without going overboard) the better your odds of making the sale. Here then are …
A product launches and sells hundreds or even thousands of copies. As an affiliate, you can make about 50% commission. But wouldn’t you like to keep ALL of the commission on the sales you make? There is a way to do it. And while it’s not well known, the fact is it’s done far more …
You’ve probably heard that commenting on other people’s blogs is a good thing to do. But do you know why it’s so important? Yes, it can get you traffic. People see your blog comment, like it, and click on your name to go to your website. But that’s not the biggest reason to comment on …
Once an online marketer gets to a certain income level, that marketer almost invariably gets stuck. They can’t seem to make any more money, even when they pour more and more of their time into their business. Why? Because they are working IN their business rather than ON their business. That’s why it’s so important …
What a great daydream this is: You make a ton of money online and then go tell your boss to ‘have a nice day.’ This is the scenario you see in sales letters all the time. “Buy this product, put it to work and next week you can kiss your job goodbye, forever.” Real life …