You know, not just as Internet marketers but as people, we crave perfection. And because of that fact, we fail to act when we probably should. I think you’ll recognize the following examples: – Planning a party and then putting it off to the following weekend because there’s more time to get it ‘just perfect’. … Read more
Regardless of what you’re writing – a blog post, an article, a sales message, etc. – your copy should sound personal and relevant to the person reading it. You don’t want to sound like you’re writing a textbook to a class of students or a news article to the masses. Instead, your tone should be … Read more
Oddly enough I see this question pop up every so often in popular online marketing forums. Sometimes I even see people get pretty upset about the answers they get, demanding proof that a person is making money writing articles. So I thought maybe it’s time to add my own two cents. Yes, article marketing is … Read more
It’s a mantra you’ve heard time and time again – write great, interesting, exciting, sharable content. But what if you’re in a boring niche? Or working for a boring client in a boring niche? How do you get readers excited about mundane topics like locksmiths or plumbing, or even icky topics like personal injury lawyers … Read more