Online marketing
These days everyone’s inbox is flooded with emails and it’s harder and harder to get noticed, much less get opened. I’ve been doing my own testing of what works and what doesn’t, and thought you might like to see the results. Optimize your “sender” or “from” field. Using a business name does not seem to work as well as using a personal name, probably because people want to[…]
If you want true financial security, it’s not enough anymore to be a millionaire – you’ve got to be a multimillionaire. So how do you join the ranks of the 1%? Make a firm decision to be a multimillionaire. Your first step is making that firm decision and then reaffirming that decision several times a day. See yourself rich, feel yourself rich, be rich in your heart and[…]
People are nothing if not predictable. Let me give you an example: If you say to someone, “You’ve got a great job.” They will invariably tell you why it’s NOT great. But if you say to them, “You’ve got a lousy job.” They’ll tell you why it’s actually a very good job. Knowing the triggers you can use to activate certain behaviors in prospects can help tremendously to[…]
Something I come back to time and again is the importance of generating ideas, having ideas and then putting the best of those ideas to work. Every business you see and every invention you marvel at was at first someone’s idea. Every great blog post, piece of new content, information product, etc., all started as a tiny little seed inside someone’s brain… Without the idea, nothing else flows.[…]
Here’s how a typical Internet business works – you pick a niche, create a product and then find the audience to sell that product to. If it doesn’t sell, you do it all over again. If it does sell, you make more products to sell to those same people. Sounds logical, right?… Maybe not. Suppose – just suppose – you decide to sell NOTHING for the first two[…]
In the past if you wanted to sell tangible items, you went to eBay. You listed each item one-by-one, answered questions, printed out labels, packaged items and shipped them. It was a lot of work! But with Fulfillment by Amazon you can get the same results with about 10% of the effort. Here’s how it works… You ship your items to Amazon, and then Amazon lists the products,[…]
First of all, let me clarify that introverts aren’t necessarily shy. They are, however, quieter than extroverts. Introverts talk plenty when they have something important to say, but they tend to stay quiet when the topic is small talk. Why? Because small talk isn’t important to them. Now, let’s say you have 2 salespeople – an extrovert and an introvert. The extrovert is likely to talk – and[…]
You’ve heard that adage before, haven’t you? It’s akin to walking over to someone, standing beside them, making them feel very comfortable with you, and then gently, subtly, asking them to walk with you. They’ll go along with you quietly and in agreement almost every time. Contrast that with standing far away from someone and shouting to them that they need to come stand where you’re standing or[…]
A hundred years ago a shop might have tried to be many things to most people. In fact, big box stores still do that today, with good success. Walmart is everything and all things to those looking for the cheapest price. But even they repel customers – namely those people who value service and quality over price. These days it pays to specialize. Rather than trying to be[…]
As you already know, a popular business model for breaking into any niche is to conduct interviews with the movers and shakers of your niche. In this manner you are creating great content, making potentially profitable connections and making yourself an expert by association. But do you know what’s even better than conducting an interview by phone or Skype? Doing it in PERSON. Here’s why: First, the vast[…]
If you’re currently working at something other than publishing – affiliate or CPA marketing, perhaps – then you might wonder why you would want to bother publishing your own content. Publishing isn’t for everyone, but there are several very good reasons why you might want to consider it. You can be the good guy. People are looking for answers, for help and for solutions to their problems. You[…]
Site Seals are those graphics you see on places like shopping carts that try to convey your information is safe. For example, the yellow circle with a black check mark that says, “Norton SECURED, powered by VeriSign.” The purpose of the seals is naturally to increase conversions, but not all seals are alike. And some placements can actually hurt your conversions rather than help. Baymard conducted a study[…]
Staying focused is quickly becoming one of the greatest challenges online marketers face today. For example, you sit down to write an article and end up surfing the net for the rest of the morning… Or you’ve got an information product that you need to finish, but you check your email which leads to a news site, a sports site, a few entertainment sites, some social media sites[…]
These are all super quick and fairly easy. In fact, there’s not a tactic here that will take more than an hour, and some can be done in just a few minutes. Some can get you traffic pretty quickly and others take time. My suggestion: Do one a day every day until you’ve done all the ones that interest you. Some you will continue to do daily, such[…]
You’ve written a truly terrific blog post. In fact, you’ve written dozens of them – yet your traffic still looks more like a ghost town than the bustling metropolis you were hoping for. Here are 15 ways to drive traffic to your blog posts without monetary cost. 1. Add social sharing buttons to your posts. The easier it is for your readers to share your posts, the more[…]