Online marketing
It’s a mantra you’ve heard time and time again – write great, interesting, exciting, sharable content. But what if you’re in a boring niche? Or working for a boring client in a boring niche? How do you get readers excited about mundane topics like locksmiths or plumbing, or even icky topics like personal injury lawyers or rash creams? Here are 10 tips to help you create interesting content[…]
A hot online business model is to build a membership site and sell those memberships for $27 to $97 a month or more. It sounds like a great idea – theoretically just 100 members paying you $97 a month will gross $9,700 per month and $116,400 per year. But it’s not as easy as it used to be to get someone to sign up for a hefty monthly[…]
One of the hazards they never bother to tell you about when become an online marketer is brain fog. You know what I mean… you’ve been sitting at your computer for 10 minutes or 10 hours when you realize your brain is moving slower than a herd of turtles stampeding through peanut butter. And you know if you could just get your brain in gear, you could get[…]
There’s a ferocious killer that halts success more than anything else. This one success killer has ended the hopes and dreams of countless entrepreneurs. No, it’s not the lack of a great idea, inadequate funding or not knowing how to pull it all off. So… What is it?… It’s waiting to get started. Waiting for the perfect moment. Waiting until everything is just right. Waiting for permission from[…]
Michael was working his Internet information business 60+ hours per week and making good money, but he had no time to enjoy it. The moment he launched a new product he was already knee deep in his next one. He had no sense of direction, only of acting and reacting on little more than impulse and gut instinct. And his gut was now telling him he couldn’t keep[…]
There is an expression that accurately illustrates the strategy of far too many marketers: “Throw it against the wall and see if it sticks.” They are continually trying this and that, hopping from one social media venue to another, one method to another, with no real strategy or idea of what they are doing. The result is they enjoy only sporadic success at best, and usually failure. If[…]
You already know that a buyer is generally worth ten times more than a prospect who signs up for a free product. Here’s the best way to continually build a list of buyers without having to buy solo ads or place advertising. Create a simple product that solves one pressing problem in your niche. This might be a video, audio or ebook – it doesn’t really matter. What[…]
There’s a common theory that you’ve got to warm up your list for a few days, or even a few weeks before you try to sell them anything. But if someone came to your website looking for answers and opted into your list – then they are a hot prospect right NOW. That’s why you should go ahead and make them an offer within the first 7 days.[…]
No matter how hard you try to prevent it, sooner or later you’ll have prospects land on your 404 error page. When they do, they have a choice – try to find what they were looking for or give up. Care to guess what happens more often? They leave in frustration. So instead of the usual “Whoops! We’re sorry but what you’re looking for has moved” page, consider[…]
I get a lot of questions about how to build a business online. Here’a some of the top questions and answers to help you get your own online business started and profitable. Q. I keep hearing that I’ve got to get people to know me, like me and trust me before they’ll buy from me, but how do I do that? A. You’ve got two choices, and I[…]
Picture this. A stern looking executive stares out at you from the page in the magazine… The body of the ad reads: “I don’t know who you are.” “I don’t know your company.” “I don’t know your company’s product.” “I don’t know what your company stands for.” “I don’t know your company’s customers.” “I don’t know your company’s record.” “I don’t know your company’s reputation.” “Now, what was[…]
Don’t be alarmed, but right now I want to shake you by the shoulders and slap you silly… Because I suspect you’re fast asleep at the wheel of life. Well I have news for you, and I’m sure you’ve heard it before but maybe, just maybe this is the time when you finally sit up and take notice and start making some real changes in your life, because…[…]
Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why do brands like Nike inspire fierce loyalty while other brands struggle to get attention? In the book Primal Branding, Patrick[…]
You’ve either got a blog already, or you’re just about to start one. Congratulations! You are one of only 500 million. Now then, knowing that your blog is (statistically speaking) less than a needle in a haystack, how are you going to get it NOTICED and read? In one word, the answer is BRANDING. You can either throw together a blog and hope it somehow gets found, or[…]
It’s fine to build your business gradually, a step here and a step there. But it’s so much better, faster and just plain more FUN to build it by leaps and bounds. Below you’ll find the magic words that will help you to do just that. Forget taking the long, slow painful route and resolve to achieve a quantum leap, or true metamorphosis in your business. 1 Magic[…]