Costliest Mistake You Make with Your List

There’s a common theory that you’ve got to warm up your list for a few days, or even a few weeks before you try to sell them anything. But if someone came to your website looking for answers and opted into your list – then they are a hot prospect right NOW. That’s why you …

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404 Error Page Profits

No matter how hard you try to prevent it, sooner or later you’ll have prospects land on your 404 error page. When they do, they have a choice – try to find what they were looking for or give up. Care to guess what happens more often? They leave in frustration. So instead of the …

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Now, What Was It You Wanted to Sell Me?

Picture this. A stern looking executive stares out at you from the page in the magazine… The body of the ad reads: “I don’t know who you are.” “I don’t know your company.” “I don’t know your company’s product.” “I don’t know what your company stands for.” “I don’t know your company’s customers.” “I don’t …

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