Online marketing
We talk all the time about having a great headline to draw your visitors into reading your blog posts. After all, while 80% of people will read the headline, only 20% of those will begin reading the post itself. But what about writing effective headlines that not only get your posts read, but get them shared, too? While a good headline will get your article read, the RIGHT[…]
One of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life changing blog post that makes people catch fire reading it. You know what I mean. You’ve got that little voice whispering in your ear that if your posts don’t measure up to some impossibly high standard you’ve set, then all is lost and the world will know that you’re a[…]
You’ve written a truly terrific blog post. In fact, you’ve written dozens of them – yet your traffic still looks more like a ghost town than the bustling metropolis you were hoping for. Here are 15 ways to drive traffic to your blog posts without monetary cost. 1. Add social sharing buttons to your posts. The easier it is for your readers to share your posts, the more[…]
It’s a mantra you’ve heard time and time again – write great, interesting, exciting, sharable content. But what if you’re in a boring niche? Or working for a boring client in a boring niche? How do you get readers excited about mundane topics like locksmiths or plumbing, or even icky topics like personal injury lawyers or rash creams? Here are 10 tips to help you create interesting content[…]
Michael was working his Internet information business 60+ hours per week and making good money, but he had no time to enjoy it. The moment he launched a new product he was already knee deep in his next one. He had no sense of direction, only of acting and reacting on little more than impulse and gut instinct. And his gut was now telling him he couldn’t keep[…]
No matter how hard you try to prevent it, sooner or later you’ll have prospects land on your 404 error page. When they do, they have a choice – try to find what they were looking for or give up. Care to guess what happens more often? They leave in frustration. So instead of the usual “Whoops! We’re sorry but what you’re looking for has moved” page, consider[…]
Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why do brands like Nike inspire fierce loyalty while other brands struggle to get attention? In the book Primal Branding, Patrick[…]
You see an ad for a new traffic gimmick that sends you thousands of visitors a day. Or maybe it’s someone bragging on the forum that they get 50% opens on their emails, or that 25% of their email recipients click the links inside the emails. I’ve only got one question for those who spend time on such things – how do you pay your bills with opens,[…]