Brand Identity

How to Pick the Right Name to Quickly Grow Your Business, Referrals and Brand

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Which one would you remember: “Pete and Earl’s Hair Salon for Men,” or “Best Head Salon?” How about “The Best Irrigation Installation and Repair” or “Dirty Boots Irrigation?” Choosing a memorable name for your business, service or product can actually increase your business, for 3 reasons: – People can remember it in conversation with others. … Read more

How to Create Raving Fans for Your Brand

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Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why do brands like Nike inspire fierce loyalty … Read more