Margret Jons Home Business blog
Online marketiing
How do you get your readers to RACE to open your emails the moment they arrive in their inbox? Here’s one way to do it. It’s kind of sneaky but if you condition your readers properly, it can work really, really well. First, you already know that paying customers are worth far, far more than freebie seekers. So why not make an offer to your freebie seekers that[…]
Print and keep this checklist handy for the next time you send a promotional email to your list or to a prospect if you want more email opens, product sales and online profits… __ Do you get to the point right away? Do not tell them about the last four hours you spent watching television or mowing the lawn unless it’s pertinent to the story. __ Are you[…]
Let me ask you a question: Are you on a certain marketer’s email list? You know the one – he sends out an email every day or two telling you to go check out “X” product because it’s new, revolutionary, exciting and the most amazing thing ever? Yeah, that guy. I’m on his list, too. In fact, I’m on the list of a couple of dozen marketers who[…]
Long story short – people buy based on the benefits, and then they justify their decision based on the features. That’s why you need both to sell. No one buys a lawn mower because it has a big engine – he buys it because he can cut his lawn in half the time and spend twice as much time golfing. He buys it because he can cut even[…]
You may have noticed that Internet marketing goes through phases where everyone seems to be jumping on the same bandwagon. That wagon might be the latest, greatest social network. It might be paid newsletters or membership sites or video marketing or… You get the point. There are times when it seems everyone is coming out with a new product that does basically the same thing as the previous[…]
If you’re selling big ticket items, you’re leaving a tremendous amount of money on the table if you’re not sending your prospects something in the mail. Think about it – anyone and everyone can send an email, but how many sellers reach out via the postal mail to give their prospects something tangible they can hold in their hands? Better still, “snail” mail can’t be deleted at the[…]
Carl was brand new to his niche. He had no authority, credibility or following. He knew no one. Yet within weeks he had sales, clients and JV partners. How did he do it? By being just a little bit sneaky, yet still 100% ethical and above board. Carl knew he needed an incentive to get people to join his list. He also knew he needed something to immediately[…]
If you market to Internet marketers, you might consider the following: 60-80% of your prospects are currently going through or have just gone through a major life change. Maybe they were downsized, fired or retired. Maybe something at their job changed and now they want out. Maybe they’re going through a divorce or mid-life crisis. Maybe they have money problems or the opposite – They’ve come into money[…]
Standing apart from the crowd of other emails in your prospects’ inbox isn’t easy. There are gimmicky ways to do it – write subject lines that shock, use lots of funny characters in the subject line, use the latest “hot” subject line [for the past year this has been “Hey”] and so forth. But how do you get your recipients to become avid readers of your emails? Sane[…]
When Joe Cool Marketer does a big splashy launch with prizes for the top 10 or 20 affiliates, wouldn’t you love to be on that list, making those commissions and earning those prizes? Not only do you make good money, you also get courted by other leaders to promote their products. Pretty soon you’re a high profile affiliate, and able to get joint ventures with product creators and[…]
Is there a trick to writing marketing emails that get the click? Actually, there are 20 tricks, and here they are… Use a great subject line: Be specific and useful. Rather than saying, “You’re going to love this,” use “How to get a 27% increase in stamina.” Identify yourself consistently. Don’t call yourself Bob Jones in one email, Robert Jones in a second email and Jones Consulting in[…]
These days everyone’s inbox is flooded with emails and it’s harder and harder to get noticed, much less get opened. I’ve been doing my own testing of what works and what doesn’t, and thought you might like to see the results. Optimize your “sender” or “from” field. Using a business name does not seem to work as well as using a personal name, probably because people want to[…]
You know it’s smart marketing to place a signature file in your emails, in forum posts (where allowed), and at the end of guest blog posts and so forth. But what is your sig file saying about you? That you’re boring? That you and your business look like every one of your competitor’s businesses? Or does it stand out and grab attention? If getting more clicks and visitors[…]
At the risk of stating the obvious, the better your headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your list or open an email or buy a $7 product could result in another 1/2[…]
You’ve just entered a niche that’s brand new for you and you’ve got zero contacts. But you’re creating a product to sell and you need joint venture partners. So how do you get those all important JV’s when you don’t even have any contacts in the niche? Like this… First, make sure your product is something that gets people excited and wanting to promote it to their lists.[…]