Online marketing
By now you know that social media is great for building your lists and promoting your products. A recent study discovered that sales people who use social media for their jobs outperform their non-social media peers by 73%. But have you thought of using social media for these purposes? Fundraising. Let’s say you’re using Kickstarter to raise funds for your new project. Problem is, no one knows you,[…]
Have you ever noticed how many IM products are sold under the premise of revealing THE BIG SECRET? Newsflash – and please try not to hate me for telling you this, but… …There aren’t any real secrets. There’s simply stuff you know and stuff you don’t know yet. And that’s about it. If there is a secret, it’s as plain as day and hidden right underneath your nose.[…]
There’s an expression in the game of poker called, “Going all in.” And it means you’re betting everything you’ve got on your hand. This is the showdown – if you win then you’ve got a nice pile of money. If you lose, you’re out. In cards you might win, you might lose and generally it doesn’t matter too much in the grand scheme of things. But in your[…]
Everybody knows you’ve got to set goals and stay acutely focused on those goals if you want to achieve anything in life. But what if “everybody” is wrong? Let’s say you’re a coach and your goal is to win the championship. How do you do that? By focusing on all the things your team needs to do to get good enough to win. Daydreaming about winning isn’t going[…]
Oddly enough I see this question pop up every so often in popular online marketing forums. Sometimes I even see people get pretty upset about the answers they get, demanding proof that a person is making money writing articles. So I thought maybe it’s time to add my own two cents. Yes, article marketing is all but dead if you’re referring to posting junk articles on article directories[…]
Let’s say you want to promote an affiliate product by creating and posting a video online. What should you put in the video? You could of course do a review of the product itself – this is great if your traffic is looking for that particular product. But what if you’re trying to attract traffic that doesn’t know about the product? For example, let’s say you’re promoting a[…]
This list is by no means exhaustive – it’s really more the result of a brain storming session when I sat down to figure out why some succeed online while others haven’t succeeded. Yet. 🙂 1. You gotta sell something. I’ve known people who were “in business” for months, yet hadn’t sold a thing. Until you start selling somebody’s product (yours or someone else’s, doesn’t matter) you don’t[…]
You’ve just entered a niche that’s brand new for you and you’ve got zero contacts. But you’re creating a product to sell and you need joint venture partners. So how do you get those all important JV’s when you don’t even have any contacts in the niche? Like this… First, make sure your product is something that gets people excited and wanting to promote it to their lists.[…]
Blogging is a proven way to stay in contact with customers, get new buyers, get traffic and backlinks and especially boost your own credibility rating. But all of that blogging takes time. Here are 7 tips to make your content creation, and blogging go a lot faster. 1. Keep a list of your brilliant ideas. Okay, so they won’t all be brilliant but some will be. And if[…]
A hot online business model is to build a membership site and sell those memberships for $27 to $97 a month or more. It sounds like a great idea – theoretically just 100 members paying you $97 a month will gross $9,700 per month and $116,400 per year. But it’s not as easy as it used to be to get someone to sign up for a hefty monthly[…]
No matter how hard you try to prevent it, sooner or later you’ll have prospects land on your 404 error page. When they do, they have a choice – try to find what they were looking for or give up. Care to guess what happens more often? They leave in frustration. So instead of the usual “Whoops! We’re sorry but what you’re looking for has moved” page, consider[…]
I get a lot of questions about how to build a business online. Here’a some of the top questions and answers to help you get your own online business started and profitable. Q. I keep hearing that I’ve got to get people to know me, like me and trust me before they’ll buy from me, but how do I do that? A. You’ve got two choices, and I[…]
Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why do brands like Nike inspire fierce loyalty while other brands struggle to get attention? In the book Primal Branding, Patrick[…]
You’ve either got a blog already, or you’re just about to start one. Congratulations! You are one of only 500 million. Now then, knowing that your blog is (statistically speaking) less than a needle in a haystack, how are you going to get it NOTICED and read? In one word, the answer is BRANDING. You can either throw together a blog and hope it somehow gets found, or[…]
You see an ad for a new traffic gimmick that sends you thousands of visitors a day. Or maybe it’s someone bragging on the forum that they get 50% opens on their emails, or that 25% of their email recipients click the links inside the emails. I’ve only got one question for those who spend time on such things – how do you pay your bills with opens,[…]