Online marketing
Did you know that mobile adoption is growing at least 8 times faster than traditional web adoption in the 1990s? So, being able to visit a page through a dedicated mobile application is very important in marketing terms too. Unfortunately, there is a myth that all apps are effective and highly engaging. Nothing could be further from the truth. To make sure that yours is headed in the[…]
Speaking to someone through their email is the next best thing to calling them. Used correctly, it’s a way into their heart and can bind them to you for multiple years and transactions to come. But sadly most marketers are truly terrible at email marketing. That’s why I’ve compiled this list of the 33 best email marketing tips to double and possibly even triple your profits – sometimes[…]
Let’s say you want to start a new business, but you need some capital to do it. Maybe you want to start making apps or some other kind of software. Or you need software for your own social networking site, or whatever. Here’s how to get others to fund it for you. As you are building your business, record everything. Every problem you solve, every step you take,[…]
If you’ve been in business for any length of time, you likely have hidden assets you can sell. For example, do you write a newsletter? Then you can sell a bundle of back issues. Do you send out emails? You can bundle these as well for other marketers to use. How about blog posts – do you have enough to package them into a book? Have you developed[…]
What if you had an entire membership site full of the latest videos in your niche? And what if you gave access to that membership site for just the cost of an email address? Do you think you could build your list? Obviously, the more value you offer your visitors for joining your list, the more likely they are to say yes. And while a report or a[…]
Let’s say you have a product for brick and mortar businesses on how to get more customers. If you take the exact same information that is in your product, but customize it for a specific niche, you can charge more AND make more sales. For example, you customize the info for chiropractors and market it exclusively to chiropractors. Sales will actually be easier to make for a couple[…]
Humans are insecure in nearly everything. For example, there’s the mother who’s worried she’s not being a good mom, the manager who suspects his career has stalled and the internet marketer who thinks everyone is doing better than she is. You can play on these insecurities to build your list or sell your product. And by doing so, you can actually help these folks to get over their[…]
There are two methods for making money in the “make money online” niche when you’re new, you’re broke and you’re just getting started. The first one is to fake it until you make it. Fake screen shots, fake your income, fake your expertise and hope no one notices. The problem is, someone is guaranteed to notice – you. And who wants to start a business as a faker?[…]
Almost any marketing coach can tell you stories of students who came to them for help in launching their product. The student has the product ready to go. Maybe it needs a few tweaks, but they are small things that could be done in a few days or maybe even in a few hours. We’re talking about products that in many cases are better quality than 90% of[…]
You want your home page to capture just as many email addresses as possible. But using a squeeze page is not nearly as effective as it used to be. If your squeeze page isn’t pulling in stellar results, it’s time to update and improve your conversion rate in a big way. So how do you do it? By creating what you can call an upside down home page.[…]
When I suggest to Amazon authors that they seek reviews, the biggest objection I hear is, “But the more reviews I get, the greater the chances that I’ll get negative reviews.” Understandably, negative reviews are scary. But if you write a good book that either helps people or entertains them (or both) then two things will happen… 1. The positive reviews will greatly outnumber the negative reviews, thereby[…]
There’s a Shakespeare quote you’ve heard: “To thine own self be true.” And here’s another one (not quite with the Shakespeare flair, but still quite eloquent): “You can’t fit a round peg into a square hole.” People online will tell you what to do. How to do it. When to do it. They’ll tell you to get up two hours early and work on your business before work.[…]
If you haven’t yet had a big launch of your own, then it can be hard to relate to how things work, what needs to be done, and especially the results you can get. It all seems a bit foreign and out of reach. But the fact is, anyone has the potential to create a product that people love and launch it with tremendous success. Imagine spending the[…]
It’s tempting to send offer after offer to your list in the hopes of making the most money. Yet this is also a sure fire way to alienate your readers and send them packing. If all you ever do is pitch them in every email, they’re either going to stop opening your emails, or simply unsubscribe. In either case, you are no longer relevant to your list. So[…]
Want to KNOW your product will be a hit BEFORE you make it? This is simple and easy to do. And it can save you a ton of time and frustration. Validating your next product idea is crucial if you want to be sure you’re going to have a winning product on your hands. Here’s how to do it… Create a pre-launch page. On the pre-launch page, give[…]
