Personal question: Is it possible that you already know everything you need to know to be successful online – but something other than knowledge is holding you back? If it’s as simple as the mechanics of online marketing – setting up websites and so forth – you can always hire someone to do that part …
It’s important to realize that with the exception of creating a video purely for entertainment purposes (cute kitten videos fall into this category) or simply to inform, in nearly every video you make, you are selling something. Often times you’re selling a click. You want them to click a link in or below the video …
You know it’s smart marketing to place a signature file in your emails, in forum posts (where allowed), and at the end of guest blog posts and so forth. But what is your sig file saying about you? That you’re boring? That you and your business look like every one of your competitor’s businesses? Or …
By now you know that social media is great for building your lists and promoting your products. A recent study discovered that sales people who use social media for their jobs outperform their non-social media peers by 73%. But have you thought of using social media for these purposes? Fundraising. Let’s say you’re using Kickstarter …
I’ve got a friend who clears $2,000 to $4,000 working maybe 6-8 hours a month, flipping websites. Mind you, he’s not building the sites. He’s locating sites and then finding buyers for them, so he’s acting almost like an agent. Here’s how he is doing it in a nutshell… Choose a niche to research. In …
Have you ever noticed how many IM products are sold under the premise of revealing THE BIG SECRET? Newsflash – and please try not to hate me for telling you this, but… …There aren’t any real secrets. There’s simply stuff you know and stuff you don’t know yet. And that’s about it. If there is …
There’s an expression in the game of poker called, “Going all in.” And it means you’re betting everything you’ve got on your hand. This is the showdown – if you win then you’ve got a nice pile of money. If you lose, you’re out. In cards you might win, you might lose and generally it …
If you’re just starting out in Internet Marketing, beware: There are lessons you’ll need to learn one way or the other. The easier way is find an old marketer like me and pick my brain. The hard way is the method I’ve used many times in my years as a marketer – making the mistake …
A coaching student recently emailed with a problem you may have encountered yourself – your sales funnel just isn’t working nearly as well as you’d like it to. Fortunately, there are proven techniques you can use to increase any sales funnel’s pulling power, from the ads you place, to your squeeze page, your blog, your …
Just like any information product, creating an online course at Udemy allows you to do the work once and get paid over and over again, sometimes for years. “But ebooks and video products and so forth already do that – why an online course?” Would you believe, because it looks cool? When you’re selling your …
Everybody knows you’ve got to set goals and stay acutely focused on those goals if you want to achieve anything in life. But what if “everybody” is wrong? Let’s say you’re a coach and your goal is to win the championship. How do you do that? By focusing on all the things your team needs …
At the risk of stating the obvious, the better your headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your list or …
We’re taught from early on that success is everything. Win the game or ace the test and you get the grown-up’s approval. Then we get older and succeeding becomes even more important. You got into a hot shot college? Congrats! You won the contract? Great! You built a multi-million dollar business? Super! But here’s what …
One of the biggest expenses for some businesses is advertising. Think about the auto repair shop, the kitchen cabinet maker, the plumber, etc. They can spend a small fortune each month running ads that might not even pay off. After all, what’s the reaction of most people to advertising? It’s disbelief. “Sure they say they’re …
“I Hereby Dub Thee, Super Duper Expert! Now Go Forth, Change the World & Prosper!” If only it were that easy to become an expert – just get someone to tap a sword on both your shoulders as you kneel and PRESTO! You are now the go-to person for your niche. Wait – it actually …