Product creation

7 Quick Tips For Naming Your Product

A product’s name can often make the difference between best seller, and total dud. Here’s some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor. Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, you might be picking a name that’s too generic. Something that paints a[…]

How to Create a Product That Sells

Notice the headline doesn’t say, “How to Create a Product and Sell It.” Frankly, that’s exactly what most marketers do – they create a product without any thought to what the market wants, and then they try to figure out a way to sell it. Result? Most times: failure. To create a product that sells, you want to first identify a niche that’s hungry, and then offer them[…]