Affiliate programs will enable a business to generate a lot of traffic and therefore boost sales through
promotion by third party sales or sites. It’s also a cost effective way to advertise your products and
services as you pay only for the efforts that actually turn into sales.
Setting up your own affiliate marketing system can be either easy or overwhelming, all depending on how many affiliates you want to recruit, as well as your payment policy and the type of product that you are
offering.
As for your affiliate systems, there are two options for your business – outsource the entire system or
run your own affiliate system through your own web host. Each one boasts its own advantages as
well as disadvantages.
If you have a small amount of affiliates, then you can run your own affiliate software. If you plan
to recruit a large number of affiliates, then you will probably need to outsource. The reason for
this, is because you’ll find it easy to deal with a large number of sign ups, track payments, monitor
clicks, etc.
Types of affiliates
There are numerous types of affiliates out there to choose from. There’s the pay per sale, there
an individual is paid only if a sale is generated from the affiliate’s link. It’s the least attractive
to people, unless the product is in high demand and the most profitable for business.
Another type is the pay per lead, where you pay only for traffic. With this type, the affiliate
is paid only if a visitor is generated from the site of the affiliate. It’s attractive to affiliates
although costly to web site owners due to the possibility of non sale visits.
Considerations
When setting up an affiliate, something to consider is whether or not you’ll approve affiliates manually
or automatically. It’s normally recommended to start affiliate programs with your established
customer sites then progress to new ones.
If you are dealing with pay per clicks, you may have to control the affiliates as the quality of
visitors will be a huge factor when it comes to the generation of sales. By manually reviewing, you’ll
also be able to judge the website or individual affiliates to see if it’s in the best interest of
your company.
If you decide to use your own affiliate system, one of your biggest challenges will be how to pay
affiliates a percentage of what you end up receiving from customers. To do this, you can rely on software
such as Affiliate shop to help you track and manage commissions.
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Your very own custom built affiliate website completely set up that can generate a 50/50 profit share from your affiliates earnings.
The Ambassador program has much more to offer…
