Online marketing
Is there a trick to writing marketing emails that get the click? Actually, there are 20 tricks, and here they are… Use a great subject line: Be specific and useful. Rather than saying, “You’re going to love this,” use “How to get a 27% increase in stamina.” Identify yourself consistently. Don’t call yourself Bob Jones in one email, Robert Jones in a second email and Jones Consulting in[…]
These days everyone’s inbox is flooded with emails and it’s harder and harder to get noticed, much less get opened. I’ve been doing my own testing of what works and what doesn’t, and thought you might like to see the results. Optimize your “sender” or “from” field. Using a business name does not seem to work as well as using a personal name, probably because people want to[…]
You know it’s smart marketing to place a signature file in your emails, in forum posts (where allowed), and at the end of guest blog posts and so forth. But what is your sig file saying about you? That you’re boring? That you and your business look like every one of your competitor’s businesses? Or does it stand out and grab attention? If getting more clicks and visitors[…]