Online marketing
In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks. (No joke – they seriously did this.) The hypothesis was that people who got their schoolwork done would be the same people who got their personal chores done as well. But the results were the opposite of what they expected. Students who turned[…]
You know, not just as Internet marketers but as people, we crave perfection. And because of that fact, we fail to act when we probably should. I think you’ll recognize the following examples: – Planning a party and then putting it off to the following weekend because there’s more time to get it ‘just perfect’. – Waiting until the year after to go on that course, because the[…]
’ll wager that 9 out of 10 people who read this won’t get it. Not really. They’ll say, “Yeah, that’s probably right,” and then they’ll blow it off like they never read it. But the fact is, I’m nearly certain that’s why some people crush it online and others never make more than a few hundred bucks here and there. For example, imagine you’ve got some individual who[…]
