By now you know that social media is great for building your lists and promoting your products. A recent study discovered that sales people who use social media for their jobs outperform their non-social media peers by 73%. But have you thought of using social media for these purposes? Fundraising. Let’s say you’re using Kickstarter …
If you’re just starting out in Internet Marketing, beware: There are lessons you’ll need to learn one way or the other. The easier way is find an old marketer like me and pick my brain. The hard way is the method I’ve used many times in my years as a marketer – making the mistake …
A coaching student recently emailed with a problem you may have encountered yourself – your sales funnel just isn’t working nearly as well as you’d like it to. Fortunately, there are proven techniques you can use to increase any sales funnel’s pulling power, from the ads you place, to your squeeze page, your blog, your …
Just like any information product, creating an online course at Udemy allows you to do the work once and get paid over and over again, sometimes for years. “But ebooks and video products and so forth already do that – why an online course?” Would you believe, because it looks cool? When you’re selling your …
Everybody knows you’ve got to set goals and stay acutely focused on those goals if you want to achieve anything in life. But what if “everybody” is wrong? Let’s say you’re a coach and your goal is to win the championship. How do you do that? By focusing on all the things your team needs …
One of the biggest expenses for some businesses is advertising. Think about the auto repair shop, the kitchen cabinet maker, the plumber, etc. They can spend a small fortune each month running ads that might not even pay off. After all, what’s the reaction of most people to advertising? It’s disbelief. “Sure they say they’re …
“I Hereby Dub Thee, Super Duper Expert! Now Go Forth, Change the World & Prosper!” If only it were that easy to become an expert – just get someone to tap a sword on both your shoulders as you kneel and PRESTO! You are now the go-to person for your niche. Wait – it actually …
You’ve got a DYNAMITE idea for a new product and you can’t wait to get started on it – or maybe you already have. Then it happens: You see that someone else has beaten you to the punch and released a very similar product just last week. What should you do?? At this point many …
At the risk of stating the ridiculously obvious, Internet Marketing is changing. Just because you’re making money today won’t guarantee you’ll still be making money tomorrow. There are the obvious examples: Possum, Penguin, Fred and what not. But then there’s new regulations, new technologies, changing interests and priorities of consumers, more competition (sometimes bad, sometimes …
Oddly enough I see this question pop up every so often in popular online marketing forums. Sometimes I even see people get pretty upset about the answers they get, demanding proof that a person is making money writing articles. So I thought maybe it’s time to add my own two cents. Yes, article marketing is …
Let’s say you want to promote an affiliate product by creating and posting a video online. What should you put in the video? You could of course do a review of the product itself – this is great if your traffic is looking for that particular product. But what if you’re trying to attract traffic …
There’s a ferocious killer that halts success more than anything else. This one success killer has ended the hopes and dreams of countless entrepreneurs. No, it’s not the lack of a great idea, inadequate funding or not knowing how to pull it all off. So… What is it?… It’s waiting to get started. Waiting for …
There is an expression that accurately illustrates the strategy of far too many marketers: “Throw it against the wall and see if it sticks.” They are continually trying this and that, hopping from one social media venue to another, one method to another, with no real strategy or idea of what they are doing. The …
I get a lot of questions about how to build a business online. Here’a some of the top questions and answers to help you get your own online business started and profitable. Q. I keep hearing that I’ve got to get people to know me, like me and trust me before they’ll buy from me, …
Picture this. A stern looking executive stares out at you from the page in the magazine… The body of the ad reads: “I don’t know who you are.” “I don’t know your company.” “I don’t know your company’s product.” “I don’t know what your company stands for.” “I don’t know your company’s customers.” “I don’t …