The Secret to Profitability in Continuity Programs
The ‘secret’ isn’t all that secret, and yet most marketers get this wrong.
You simply have to give a much higher value than the price that subscribers pay, and two things will happen:
They will join in droves, and they will STAY and continue to pay.
It doesn’t matter if you’re charging $10 a month or $1,000 a month. Just make sure that your members are getting far more than the price they are paying.
For example, let’s say you want to build a membership on how to start an online business.
If you give your subscribers an eight week guarantee (think Clickbank) and a promise that they can start earning by the fourth week, you’re in business.
If you further promise full email support, you’ll do even better. Yes, you’ll outsource the support, and it will be well worth the cost. Many members will join just to get that live support.
Subscribers get new content each week, they have 8 weeks to get a refund, they’ll be making money in just 4 weeks, AND they have live support – do you think that might be a winner?
Absolutely. And you can use a similar model no matter what niche you’re in.
Let’s say you teach golfing. You promise that in 4 weeks they will shave 4 strokes off of their game. They have an 8 week guarantee. And sure, maybe you even throw in live support of some kind, too. Again, you’ve got a winner.
Always give far more in value than you’re charging for your membership sites, and you can’t go wrong.
