MDLF 
As far back as 1996, Bill Gates stated that the Internet would evolve into a “marketplace of content”. This prediction has indeed come to pass, as content is now considered to be “king” in the world of CRM and marketing in general. You are already aware that presentation is the key to success. Whether referring … Read more
It might seem strange to think of icons as helping with your email marketing efforts. After all, it’s the message that’s important, right? But anything that can help you to better convey your message is something worth looking into. Icons can highlight your company’s benefits and show the positive effects of your offer. They can … Read more
Many people think that they need to have all the answers to be successful in any capacity; business wise or in life. While we all require some knowledge, there are some people in the world that have made it without. That is, without qualifications, studying, school or even full expert knowledge of the field they … Read more
Not as much as you might think. Both marketers have the same access to the internet. Both have the same access to software, websites, plugins, courses, etc. And both have the same access to writers, graphic artists and techies. So what’s the difference? Why does one earn 100 times more than the other? 3 things… … Read more
Two words: Recurring Payments If you’re like many online marketers, you might think the key to success is having a huge list of subscribers and tons of customers. And of course, both of these things are good… But if each customer only buys from you one time, then much of your time, energy and resources … Read more
I recently asked a group of marketers this question: “When you send an email to your list, what’s your #1 goal?” The answers I received were revealing. Some of the answers I got were… – To get readers to open it – To get readers to READ it – To give some useful info – … Read more
You’re familiar with how lead magnets usually work – you offer visitors a report or some other incentive for joining your list. Depending on your traffic source and the strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more. Here’s the problem – EVERYONE and their uncle is … Read more
A man sets out on a journey of a lifetime. The problem is, he doesn’t know where he wants to go. So he spends the next 40 years wandering the back roads, never really going anywhere. Another man chooses his destination. It’s a promised land, far, far away. The dangers he faces along the route … Read more
I’m about to show you how you can use a big discount, and a case study offer to start selling big ticket services like crazy. This can work for most big ticket items you’re selling. Maybe you sell SEO services to brick and mortar businesses. Or perhaps you sell coaching over the phone to people … Read more
You might think the best way to make sales in the online marketing field is to promise a lot of money for very little effort. After all, we see these products that promise you’ll rake in the dough simply by tapping your toes three times and whispering you want to get rich. Those kind of … Read more
Things that entertain us – well, that’s not entirely our choice. When you satisfy your need for entertainment, (eat ice-cream, watch a movie, win a game) the reward centers in your brain fire off a weaker dose of the same chemical rewards that you would get for actually gathering rich food, finding a partner and … Read more
Here’s how to make your content timely, highly relevant and super hot, every single time. Let’s face it – online marketing is and always will be about selling stuff to people. Simple. The techniques might change (somewhat) and the methods we use become more refined, but it’s still all about selling products and services people … Read more
You know, not just as Internet marketers but as people, we crave perfection. And because of that fact, we fail to act when we probably should. I think you’ll recognize the following examples: – Planning a party and then putting it off to the following weekend because there’s more time to get it ‘just perfect’. … Read more
Coupons have been around since the beginning of man’s shopping experience. People love coupons because it gives them an extra discount on something that is much needed and wanted. They are an incentive to buy, and leave you with a pleasant feeling that you saved money. In fact, coupons are a very powerful tool to … Read more
Someone once asked me when is the best time to launch a product, to start up that new business, to go for something a bit risky or to change strategy. Is it the market, the timing, the product itself… When, when, when should I start in order for it to be the most effective? In … Read more