Online marketing
Let me ask you a question… “As an online marketer, how much should you earn?” It’s like asking how long a piece of string is. But here’s the rub: When I asked that question, I’ll bet you had an answer. And I’ll also bet that answer isn’t all that far away from what you’re used to making. We get a job, go to work and earn $40,000. That[…]
Plenty of bloggers like to write about their thoughts, their day or the crazy thing that happened to them on the way to the zoo. But this type of blogging is generally more for fun than for profit. To make significant money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for at this time. When you help people[…]
This is truly old school and yet most marketers never do this. In fact, it can add several hundred dollars or more to your bottom line each and every month. And all it takes is a line or two of text in your emails. What is it? The signature line. Place a simple signature line with a link to an offer as a footer in every one of[…]
As far back as 1996, Bill Gates stated that the Internet would evolve into a “marketplace of content”. This prediction has indeed come to pass, as content is now considered to be “king” in the world of CRM and marketing in general. You are already aware that presentation is the key to success. Whether referring to blogs, white papers or the average product update, client engagement is key.[…]
It might seem strange to think of icons as helping with your email marketing efforts. After all, it’s the message that’s important, right? But anything that can help you to better convey your message is something worth looking into. Icons can highlight your company’s benefits and show the positive effects of your offer. They can demonstrate particular features or characteristics of your product or service. And they can[…]
Many people think that they need to have all the answers to be successful in any capacity; business wise or in life. While we all require some knowledge, there are some people in the world that have made it without. That is, without qualifications, studying, school or even full expert knowledge of the field they want to be in. In fact, the majority of the world’s richest people[…]
Not as much as you might think. Both marketers have the same access to the internet. Both have the same access to software, websites, plugins, courses, etc. And both have the same access to writers, graphic artists and techies. So what’s the difference? Why does one earn 100 times more than the other? 3 things… Belief and perseverance – at one time, the person earning 6 figures a[…]
Two words: Recurring Payments If you’re like many online marketers, you might think the key to success is having a huge list of subscribers and tons of customers. And of course, both of these things are good… But if each customer only buys from you one time, then much of your time, energy and resources will be spent on forever finding and selling new customers. If, however, you[…]
I recently asked a group of marketers this question: “When you send an email to your list, what’s your #1 goal?” The answers I received were revealing. Some of the answers I got were… – To get readers to open it – To get readers to READ it – To give some useful info – To build rapport – To sell a product Those are all good answers…[…]
You’re familiar with how lead magnets usually work – you offer visitors a report or some other incentive for joining your list. Depending on your traffic source and the strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more. Here’s the problem – EVERYONE and their uncle is offering some type of incentive to get people to join their lists. And[…]
A man sets out on a journey of a lifetime. The problem is, he doesn’t know where he wants to go. So he spends the next 40 years wandering the back roads, never really going anywhere. Another man chooses his destination. It’s a promised land, far, far away. The dangers he faces along the route are great and the challenges seem almost insurmountable. Yet because he knows where[…]
I’m about to show you how you can use a big discount, and a case study offer to start selling big ticket services like crazy. This can work for most big ticket items you’re selling. Maybe you sell SEO services to brick and mortar businesses. Or perhaps you sell coaching over the phone to people who started with a free 20 minute session with you. This works in[…]
You might think the best way to make sales in the online marketing field is to promise a lot of money for very little effort. After all, we see these products that promise you’ll rake in the dough simply by tapping your toes three times and whispering you want to get rich. Those kind of pie-in-the-sky promises may make for great fairy tales, but frankly your average Joe[…]
Things that entertain us – well, that’s not entirely our choice. When you satisfy your need for entertainment, (eat ice-cream, watch a movie, win a game) the reward centers in your brain fire off a weaker dose of the same chemical rewards that you would get for actually gathering rich food, finding a partner and winning a fight. These chemicals stay in your brain telling you the behavior[…]
Here’s how to make your content timely, highly relevant and super hot, every single time. Let’s face it – online marketing is and always will be about selling stuff to people. Simple. The techniques might change (somewhat) and the methods we use become more refined, but it’s still all about selling products and services people need or want. Keeping that in mind, it’s very simple to write a[…]
