Online marketing
Working from home can be liberating—but also a little chaotic, especially when you’re wearing multiple hats. For solo entrepreneurs, freelancers, or small business owners, staying on top of your marketing can be one of the most challenging parts of remote work. With distractions lurking around every corner and no marketing team down the hall, staying organized becomes essential. If you’re wondering how to bring structure and strategy to[…]
In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks. (No joke – they seriously did this.) The hypothesis was that people who got their schoolwork done would be the same people who got their personal chores done as well. But the results were the opposite of what they expected. Students who turned[…]
Many people think that they need to have all the answers to be successful in any capacity; business wise or in life. While we all require some knowledge, there are some people in the world that have made it without. That is, without qualifications, studying, school or even full expert knowledge of the field they want to be in. In fact, the majority of the world’s richest people[…]
You’re familiar with how lead magnets usually work – you offer visitors a report or some other incentive for joining your list. Depending on your traffic source and the strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more. Here’s the problem – EVERYONE and their uncle is offering some type of incentive to get people to join their lists. And[…]
I’m about to show you how you can use a big discount, and a case study offer to start selling big ticket services like crazy. This can work for most big ticket items you’re selling. Maybe you sell SEO services to brick and mortar businesses. Or perhaps you sell coaching over the phone to people who started with a free 20 minute session with you. This works in[…]
You know, not just as Internet marketers but as people, we crave perfection. And because of that fact, we fail to act when we probably should. I think you’ll recognize the following examples: – Planning a party and then putting it off to the following weekend because there’s more time to get it ‘just perfect’. – Waiting until the year after to go on that course, because the[…]
Someone once asked me when is the best time to launch a product, to start up that new business, to go for something a bit risky or to change strategy. Is it the market, the timing, the product itself… When, when, when should I start in order for it to be the most effective? In reply, I always say the same thing: Now. Start now. And you then[…]
There is an interesting analogy of fear that I like and that is: F – False E – Evidence A – Appearing R – Real You see, most Internet Marketers imagine that they’re doing everything they can to succeed and yet often ask – “Why then am I not further along?” “Where are my millions?” If you feel this way too, then you’re probably a victim of ‘fear’[…]
As you know, there is a lot of money to be made in working with offline businesses. If they don’t have a site you can build one for them. If they have a site but it’s not mobile friendly, you can build them a mobile site. If they’re not doing video, you can do that for them. If they’re not building a list, you can get that started[…]
…yet it’s a technique most marketers aren’t even aware of yet. And it’s as easy as turning video PLR snippets into lists and cash. Here’s how it works… Find some good, solid PLR videos that instruct on how to do something. They should cover the step by step method to achieve a goal. They don’t need to be fancy but they do need good information that people want.[…]
Have you tried offline marketing yet? If not, why not? Odds are you’re hesitant to offer offline services because you’re afraid of sounding less than super intelligent when talking to business owners. Maybe approaching them makes you nervous. Maybe you just don’t feel like enough of an expert. Whatever the reason, take heart. Business owners are just people who need help, and you are there to do exactly[…]
Tony Robbins is fond of saying that “Success leaves clues,” and he’s right. Let’s look at how to use this to your advantage so that you can reverse engineer your way to success. Say your goal is to make $10,000 a month with your online business, since that’s a very popular goal among Internet marketers. How do you want to make that income? Perhaps you want to create[…]
f you’re not outsourcing some of your work yet, you might be wondering what the benefits are. Obviously you’ll save time, but you’re trading money for the time saved. So is it really worth it? Here are 7 benefits of outsourcing you may not have realized: 1. Not only are you saving time, but the time you save can be put to a higher use. For example, instead[…]
We are all familiar with social proof – placing positive testimonials on your sales pages and websites to show what others think of our products. However, there is a form of social proof used by many marketers that actually backfires and causes sales to drop dramatically, and it’s what they call “negative” social proof. It works like this: You want to create a sense of urgency, so you[…]
You’ve likely heard of a technique called YouTube Traffic Hijacking. In a nutshell, it’s finding YouTube videos that get a lot of views but don’t display a URL in the more information section. You contact the video owner and offer to either buy the video outright or lease the “more info” section. You then insert your own URL that leads to a product sales page. Pretty simple, right?[…]
