Long story short – people buy based on the benefits, and then they justify their decision based on the features. That’s why you need both to sell. No one buys a lawn mower because it has a big engine – he buys it because he can cut his lawn in half the time and spend …
Here’s an experiment for you to try. If you don’t already, get a year’s worth of issues of any one magazine. If possible, make it a business magazine such as Entrepreneur. Now go through each issue of the magazine and see which full page and half page ads repeat month after month, and which ads …
You’re about to Skype into a potential JV partner, or talk to a big affiliate on the phone, or meet your fellow marketers at a conference. Making this connection is important – it can mean the difference between years of working together to build your businesses, or not. So, what can you say or do …
There’s only one thing you need to sell as an online marketer, and it’s not your website or your blog posts or your products. It’s you. Why do more people buy products from another list owner or blogger than you? Because those people trust that person more than they trust you. This doesn’t mean you’re …
If you already sell your own products, you can double your income in no time at all by adding new price points to your marketing funnel. You don’t even need to create any new products – just new services that take very little of your time. Here’s how it works… Let’s say you’ve got one …
If you know how to build websites – or you’re willing to learn – you can make some extra money doing this. The sites are small – only one page – and they don’t take long to build. Yet you can sell them for $100 – $300 on sites like Flippa. Sometimes you might even …
Using paid solo ads might be one of the easiest and fastest ways to test out your marketing funnel, to build your list and even to make a quick profit. Yet most new Internet marketers are deathly afraid to try paid solo ads. It’s likely because… A) They have to set up their funnel first …
These are without a doubt the biggest mistakes new marketers tend to make when it comes to copywriting… Lie #1: Good copywriting uses lots of exclamation points and over-the-top jargon a 5 year old wouldn’t believe. “This Brand New Revolutionary Never Before Seen Blah Blah Will Explode Your (Bank Account! Abs!! Sex Life!!! Etc.)” Seriously, …
The more you discover about why people buy your products, the easier it is to influence them to buy more – or to persuade prospects to become new customers. Plus, the more of these reasons you can fulfill with your copy (without going overboard) the better your odds of making the sale. Here then are …
A product launches and sells hundreds or even thousands of copies. As an affiliate, you can make about 50% commission. But wouldn’t you like to keep ALL of the commission on the sales you make? There is a way to do it. And while it’s not well known, the fact is it’s done far more …
You’ve probably heard that commenting on other people’s blogs is a good thing to do. But do you know why it’s so important? Yes, it can get you traffic. People see your blog comment, like it, and click on your name to go to your website. But that’s not the biggest reason to comment on …
Once an online marketer gets to a certain income level, that marketer almost invariably gets stuck. They can’t seem to make any more money, even when they pour more and more of their time into their business. Why? Because they are working IN their business rather than ON their business. That’s why it’s so important …
Two things are surprising about the technique I’m about to teach you for selling affiliate products… First, it’s surprisingly easy. In fact, it’s so simple you might be tempted to dismiss it. Don’t. This method has been proven effective and it’s one you definitely want to put in your marketing arsenal. Second, while it doesn’t …
The easiest way to go full time is to BE full time. That is, quit your daytime go-to-work type job and begin working full time online. When you’re full time online you’ll discover opportunities that otherwise would have passed you by. And you’ll be able to create a lot more opportunities as well, by having …
You might be thinking that you are not qualified to coach anybody on anything. After all, what kind of an expert are you to be telling others how to run their business or their life, right? Actually, the odds are you couldn’t be more wrong. I’ll show you WHY and HOW… When we think of …