online marketing

This is really a simple concept that has been used as long as there has been business. Why do you suppose when someone opens up a retail store they have lots of different options? So that there is a greater chance that everyone will find something they want or need — to multiply the chances of making a sale.

There are other reasons why the concept of multiple streams of income is brilliant for any business. For example, the one most often quoted by Internet affiliate marketers, is the idea that if one thing is not doing well, something else may be doing great. Hence the bottom line will not suffer.

If you have a portfolio of programs that you promote for referrals and sales, you can use any one of them as a ‘funnel ‘program. That means that you may have attracted a particular customer to one individual opportunity and now may use that ‘inroad’ to appro