In the vast and ever-expanding universe of digital marketing, two forces have consistently proven their worth in the alchemy of online success: List Building and Email Marketing. Together, they perform a duet that can elevate a simple melody of efforts into a symphony of results. But how does one orchestrate such a performance? Let’s dive … Read more
It might seem strange to think of icons as helping with your email marketing efforts. After all, it’s the message that’s important, right? But anything that can help you to better convey your message is something worth looking into. Icons can highlight your company’s benefits and show the positive effects of your offer. They can … Read more
Standing apart from the crowd of other emails in your prospects’ inbox isn’t easy. There are gimmicky ways to do it – write subject lines that shock, use lots of funny characters in the subject line, use the latest “hot” subject line [for the past year this has been “Hey”] and so forth. But how … Read more
There’s a common theory that you’ve got to warm up your list for a few days, or even a few weeks before you try to sell them anything. But if someone came to your website looking for answers and opted into your list – then they are a hot prospect right NOW. That’s why you … Read more
You already know that a buyer is generally worth ten times more than a prospect who signs up for a free product. Here’s the best way to continually build a list of buyers without having to buy solo ads or place advertising. Create a simple product that solves one pressing problem in your niche. This … Read more
Are you using online video in your email campaigns yet? If not, you might want to consider it. Because video engages more of the senses than the written word, and it can result in higher conversions. Here are 7 tips for getting the most out of video… 1. Don’t embed videos into your emails. If … Read more
Have no doubt, email marketing is still a huge powerhouse and offers perhaps the very best return on your time. So how can your emails have an even greater impact with your readers? Here are 5 tips for strengthening and adding power to content you create. Shorter is better. But not too short. Shorter sentences … Read more
Regardless of what you’re writing – a blog post, an article, a sales message, etc. – your copy should sound personal and relevant to the person reading it. You don’t want to sound like you’re writing a textbook to a class of students or a news article to the masses. Instead, your tone should be … Read more
Okay, so I spoke in an earlier article on the importance of having a list. Not that it’s good to have, but that you MUST have a list if you want to achieve long term success online. I’ve noticed the thing that really stymies a lot of would-be marketers is how to set up this … Read more
There is so much disinformation on this that I just have to weigh in. No doubt you’ve been told or read that you should create a fancy autoresponder sequence where each email builds upon the previous email. And that if you make it fancy enough, and complicated enough, you can get prospects to take any … Read more
To make your email stand out and get it opened, make it clear that your email is useful to the reader, that it’s specific to what they want or need to know, and that it is also unique. Here are a few additional tips to help ensure you get the most bang for your email … Read more
Online businesses can face numerous challenges when it comes to managing their operations efficiently. However with Systeme.io – an all in one marketing and sales automation platform designed specifically for entrepreneurs, marketers or small business owners looking for a streamlined approach towards growth- these obstacles are no longer insurmountable! User-Friendly Interface and Ease of Use … Read more
To make your email stand out and get it opened, make it clear that your email is useful to the reader, that it’s specific to what they want or need to know, and that it it’s also unique. Here are a few additional tips to help ensure you get the most bang for your email … Read more
A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned. What are the best ways to … Read more
One of the most important things you can do to improve the success of your online marketing efforts is to take the time to build an opt-in email list. When customers come to your website you can encourage them to sign up to your email list by offering them an incentive. Once they’ve signed up … Read more