Online marketing
Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why do brands like Nike inspire fierce loyalty while other brands struggle to get attention? In the book Primal Branding, Patrick[…]
You’ve either got a blog already, or you’re just about to start one. Congratulations! You are one of only 500 million. Now then, knowing that your blog is (statistically speaking) less than a needle in a haystack, how are you going to get it NOTICED and read? In one word, the answer is BRANDING. You can either throw together a blog and hope it somehow gets found, or[…]
It’s fine to build your business gradually, a step here and a step there. But it’s so much better, faster and just plain more FUN to build it by leaps and bounds. Below you’ll find the magic words that will help you to do just that. Forget taking the long, slow painful route and resolve to achieve a quantum leap, or true metamorphosis in your business. 1 Magic[…]
Do you think a million dollars is out of reach? Think again. Short of investing – which takes capital – or working on commission in high ticket sales, there is likely no better place to become a millionaire than via the Internet. To put a million dollars into perspective, you will need to earn $2,739 per day for 365 days if you’re going to accomplish the task in[…]
You see an ad for a new traffic gimmick that sends you thousands of visitors a day. Or maybe it’s someone bragging on the forum that they get 50% opens on their emails, or that 25% of their email recipients click the links inside the emails. I’ve only got one question for those who spend time on such things – how do you pay your bills with opens,[…]
Want to sell more of your amazing and life-changing product? Do one or more of these 21 things and customers will start beating a path to your physical or virtual storefront. 😉 Talk about your customers, not about you. “Make the customer the hero of your story.” – Ann Handley, Chief Content Officer, Marketing Profs Respect your customers. In the words of David Ogilvy, “The consumer isn’t[…]