Online marketing
Let’s say you have a product for brick and mortar businesses on how to get more customers. If you take the exact same information that is in your product, but customize it for a specific niche, you can charge more AND make more sales. For example, you customize the info for chiropractors and market it exclusively to chiropractors. Sales will actually be easier to make for a couple[…]
Humans are insecure in nearly everything. For example, there’s the mother who’s worried she’s not being a good mom, the manager who suspects his career has stalled and the internet marketer who thinks everyone is doing better than she is. You can play on these insecurities to build your list or sell your product. And by doing so, you can actually help these folks to get over their[…]
There are two methods for making money in the “make money online” niche when you’re new, you’re broke and you’re just getting started. The first one is to fake it until you make it. Fake screen shots, fake your income, fake your expertise and hope no one notices. The problem is, someone is guaranteed to notice – you. And who wants to start a business as a faker?[…]
Almost any marketing coach can tell you stories of students who came to them for help in launching their product. The student has the product ready to go. Maybe it needs a few tweaks, but they are small things that could be done in a few days or maybe even in a few hours. We’re talking about products that in many cases are better quality than 90% of[…]
You want your home page to capture just as many email addresses as possible. But using a squeeze page is not nearly as effective as it used to be. If your squeeze page isn’t pulling in stellar results, it’s time to update and improve your conversion rate in a big way. So how do you do it? By creating what you can call an upside down home page.[…]
When I suggest to Amazon authors that they seek reviews, the biggest objection I hear is, “But the more reviews I get, the greater the chances that I’ll get negative reviews.” Understandably, negative reviews are scary. But if you write a good book that either helps people or entertains them (or both) then two things will happen… 1. The positive reviews will greatly outnumber the negative reviews, thereby[…]
There’s a Shakespeare quote you’ve heard: “To thine own self be true.” And here’s another one (not quite with the Shakespeare flair, but still quite eloquent): “You can’t fit a round peg into a square hole.” People online will tell you what to do. How to do it. When to do it. They’ll tell you to get up two hours early and work on your business before work.[…]
If you haven’t yet had a big launch of your own, then it can be hard to relate to how things work, what needs to be done, and especially the results you can get. It all seems a bit foreign and out of reach. But the fact is, anyone has the potential to create a product that people love and launch it with tremendous success. Imagine spending the[…]
You might want to print out this page and keep it close to your computer – it’s a little goldmine of power words that capture attention and get your messages read & acted on: – Free – Sale – New – Tested – Guaranteed – Immediately – Powerful – Popular – Special – Affordable – The truth about – Absolutely lowest – Daring – Pioneering – Unsurpassed –[…]
It’s tempting to send offer after offer to your list in the hopes of making the most money. Yet this is also a sure fire way to alienate your readers and send them packing. If all you ever do is pitch them in every email, they’re either going to stop opening your emails, or simply unsubscribe. In either case, you are no longer relevant to your list. So[…]
Want to KNOW your product will be a hit BEFORE you make it? This is simple and easy to do. And it can save you a ton of time and frustration. Validating your next product idea is crucial if you want to be sure you’re going to have a winning product on your hands. Here’s how to do it… Create a pre-launch page. On the pre-launch page, give[…]
When you begin attempting to build a legitimate Internet business and you list the necessary elements, few people would have the skills or experience required. In lieu of those, few have the money to pay for the services they do not know how to do themselves. Whatever the business is, it is going to require you to do marketing and advertising to find customers. This requires learning about[…]
This is an email launch sequence that anyone can do and enjoy success with, whether you’re launching your next $10 product or $1,000 product. I’m going to assume you have a list, whether it’s one you’ve warmed up for a while, or a new list compiled from affiliate promotions for your new launch. Either way, the email sequence will be the same. And we’ll assume you’re selling some[…]
Stuck for ideas on what to write in your next blog post, article or email? I’ve made a list of what readers want most to see from you. In fact, this is exactly the content that people crave, so get ready to make your next content a smash hit with your audience. Your readers want content that: – Reminds them that they matter – Reminds them that they[…]
You might be thinking, “Why would I want my website to be like a grocery store? I don’t sell meats and produce, I sell information and opportunity.” Good question. But if you’re a fan of all things marketing, this is one article you do not want to miss. Case in point: Did you know that nothing is left to chance in a supermarket? Everything in a grocery store[…]
